INDIVIDUAL CYCLE COACHING

COACHING FOR
REAL RIDERS.

I’m Adam Ellis. I coach riders across road racing, time trials, gravel and cyclocross, with training built around your goals and the time you have available.

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YOUR GOALS. YOUR PLAN.

COACHING BUILT AROUND YOUR RIDING.

Whether you're targeting your first event or chasing a podium, your training should fit your goals, available time and life outside cycling.

ROAD & CRITERIUM

Race-specific endurance, power, repeatability and tactical preparation.

TIME TRIAL

Targeted threshold development, pacing and event preparation.

Velo Race Performance coach racing a gravel event

GRAVEL & ENDURANCE

Long-distance conditioning, sustainable pacing and fuelling strategy, informed by first-hand experience at Unbound Gravel 200.

CYCLOCROSS

Short, intense efforts, race-specific conditioning and recovery.

FIND YOUR FIT

COACHING PACKAGES

Personalised online coaching with TrainingPeaks. Choose the coaching support that fits your goals. Select View Package Details to see what is included.

STANDARD

£70/month

A structured approach to consistent training.

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STANDARD COACHING

£70 / month

Structured coaching for riders who want to train consistently.

Weekly structured training plan
Monthly coach check-in
TrainingPeaks basic account
Power and heart-rate based sessions
Basic nutrition guidance

Enquire about Standard

POPULAR OPTION

PERFORMANCE

£95/month

More individual guidance as your training and racing develop.

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PERFORMANCE COACHING

£95 / month

Personalised coaching for riders developing their racing performance.

TrainingPeaks Premium
Annual periodised training plan
Weekly customised sessions
Regular coach communication
Race preparation and tactical guidance

Enquire about Performance

ELITE

£150/month

Closer support for ambitious racing and endurance goals.

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ELITE COACHING

£150 / month

Close coaching support for ambitious competitive athletes.

Everything in Performance
Detailed training data review and feedback
Race-day strategy support
Nutrition periodisation
Strength and conditioning programming
Quarterly performance reviews and priority support

Enquire about Elite

ABOUT THE COACH

I’m Adam Ellis, a British Cycling Level 3 coach. I’ve been coaching cyclists for 20 years, and I still love getting out and racing myself.

From helping riders take their first steps into racing to managing SRCT through its successful 2025 British National Road Series campaign, I’ve learned that good coaching starts with understanding the person behind the numbers.

Whether you’re racing road, cyclocross, gravel or time trials, we’ll build a plan around your ambitions and everyday commitments.

Tell me what you’re working towards →